Regional Account Manager - North (M62 Corridor)

Job Requisition ID:  31651
Department:  SALES
Category:  Commercial - Sales

UK Field

Date:  07-Mar-2023

Come and Save Lives with Us!

The Company is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases.  We have over 400 employees in 10 countries.
Our portfolio 80+ rescue medicines make a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose.

Our Purpose is supported by our 4 key values:

  • We make patients our priority    
  • We act with integrity and accountability 
  • We work together as one team  
  • We look for better ways forward




Broad Overview 

To achieve sales budget and business objectives by implementing strategies and tactics with specialist customers in line with commercial plans to contribute to the overall UK budget. To promote the Group’s diverse product portfolio to deliver the Key Strategic Objectives, maintain key accounts and develop partnerships with CCGs, Medicines optimisation Teams, critical NHS Trusts, Health Boards and Healthcare Professionals (HCPs) and payors. To identify and establish strong, sustainable relationships with key stakeholders across Primary and Secondary Care ( Clinical and non-clinical) and leverage customer insights to create strategies that will ensure the maintenance and growth of the Group’s portfolio in the UK and to ensure commercial objectives are met as per plan. Drive the development of commercially positive formulary, guideline and protocol inclusions for promoted brands in target accounts across both secondary and primary care incorporating trust and APC formularies where appropriate. This includes securing of reimbursement (where appropriate), permission to prescribe, as well as the subsequent implementation and business pull-through. Deliver other business-critical market access projects e.g., service redesign/shared care guidelines. The individual will be required to travel extensively within the regions 4-5 days a week and stay away from home when required. There may be some overseas travel required.


As a Regional Account Manager, some of your responsibilities will include:

  1. Ensure regular and frequent customer contact through one to one, group meetings, speaker meetings and symposia
  2. Identify and develop Key Opinion Leader’s to drive strategy e.g.: formulary approval, protocol change, product uptake
  3. Ensure all identified key accounts have a named contact for each product purchased ( Clinical and non-clinical).
  4. Assess and develop pricing requests for increased supply and revenue whilst protecting gross margins
  5. Understand the priorities and needs for each account
  6. Identify prescribers, influencers and payors relative to the Group’s portfolio
  7. Guide the strategic intent for the maintenance of the neurological, emergency and critical care and diagnostic portfolio in the UK, based on local market access conditions
  8. Develop and submit an annual business plan (neurology, emergency and critical care and diagnostic products) and account management strategy according to sales targets and within budget.
  9. Work collaboratively with the wider Market Access and Marketing teams to ensure that engagement with KOLs is timely and at the right level to provide appropriate support and advocacy of the Group’s product portfolio.
  10. Prepare and submit all monthly expenses on time
  11. Track implementation of business plan and achievement of objectives using company systems and own processes. Use these methods to identify gaps in performance and plan remedial actions


To be successful in this role, you should demonstrate: 

  • Educated to Degree level in Business, Pharmacy, Pharma related fields.
  • ABPI accreditation
  • Excellent working knowledge of all Microsoft Office applications- Excel, Outlook, PowerPoint. Teams, Zoom
  • At least Five plus years’ relevant pharmaceutical experience in primary and secondary care.
  • Excellent written & spoken English. Commercially astute, Well-organized, good team player, problem -solving approach.
  • Must hold a Clean Driving license
  • Self-motivator with strong organisational skills and with a problem-solving approach Action orientated – pursues everything with energy, drive and a need to finish. Can be counted on to exceed goals successfully, and steadfastly pushes self and others for results.
  • Commands attention when providing information and engages the audience in various presentation settings and group dynamics.
  • Knows how the business works, knows current and future trends, the competition affecting their business, and applies strategies and tactics.


Company Benefits: 

  • 25 annual leave days plus bank holidays and 3 annual company closure days (to be taken between Christmas and New year)  

  • Competitive Pension Scheme   

  • Private Medical Insurance 

  • Discretionary Bonus Plan 

  • Paid Maternity and Paternity Leave 

  • Academic Study Assistance 

  • Eyecare vouchers 

  • Employee Assistance Programme  



Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.