Director, Marketing

Critical Needs. Immediate Action.

SERB is a fast-growing global specialty pharma company designed to address rare and urgent conditions by delivering life-saving medicines when time and complexity leave no room for failure.

We operate end-to-end across 100+ countries, ensuring 70+ essential medicines for rare diseases, emergency care, and medical countermeasures reach patients and clinicians with urgency – wherever and whenever they are needed. Shaped over the past 25 years by an entrepreneurial, disruptive spirit, SERB combines the focus and agility of a biotech with the scale, reach, and reliability of a global pharmaceutical company — always grounded in medical purpose, not corporate convention.

Our 600+ employees are driven by three core values:  

• Patients first, always
  Patients are not a concept — they are why we act, especially when time matters most.
  
• Impact focused
  We are agile, entrepreneurial, and disciplined - working smart and learning continuously to deliver results that matter, with the consistency, quality, and trust that critical care demands.
  
• Team powered 
  We go the extra mile - together - because our shared commitment drives extraordinary outcomes.

Guided by a clear ambition and a relentless focus on patients, SERB continues to expand through selective, innovative acquisitions, launching new treatments and entering new geographies.  Across every step — from integration to delivery — our people act with passion, ownership, and determination to ensure life-saving medicines become available to patients who need them, worldwide.

The Director, Marketing, Bentracimab will serve as the strategic brand leader for one of SERB's most important growth drivers and launch assets. This individual will be responsible for developing and executing the US brand strategy, owning launch strategy and commercialization efforts, and driving long-term brand performance across the product lifecycle.

As the Bentracimab Brand Lead, this role will develop customer-centric strategies grounded in market insights, competitive intelligence, and commercial objectives. The Director will lead a Senior Manager of Marketing and work collaboratively across Medical Affairs, Market Access, Sales, Commercial Operations, Regulatory, Legal, Finance, and Global teams to deliver a successful launch and sustained commercial growth.

This leader will help establish launch excellence capabilities, scalable commercial best practices, and innovative approaches that elevate both the Bentracimab franchise and future SERB brands.

This position can either be based in Cambridge, MA or Conshohocken, PA with a 3 day onsite schedule. 

This position reports to the Vice President, Head of Marketing, Rare Emergency Medicine.

As Director, Marketing, your responsibilities will include: 

Brand Strategy & Commercial Leadership

• Develop and execute the US brand strategy for Bentracimab, ensuring alignment with organizational objectives and commercial performance goals.
• Establish a clear strategic vision for the brand across launch, growth, and lifecycle stages.
• Translate customer insights, market dynamics, competitive intelligence, and business priorities into actionable brand strategies.
• Identify growth opportunities and lead strategic initiatives that maximize brand value and market adoption.
•  Serve as the primary commercial steward for the brand and provide strategic recommendations to senior leadership.
• Establish and monitor key performance indicators to assess brand health, promotional effectiveness, adoption trends, and business performance.

Launch Excellence

• Lead development and execution of comprehensive launch plans to ensure successful market entry and early adoption.
• Drive launch readiness across all commercial functions, ensuring alignment of strategic priorities, timelines, resources, and deliverables.
• Partner cross-functionally to identify and mitigate launch risks while maximizing launch opportunities.
• Monitor launch performance and rapidly adapt strategies based on market feedback and evolving customer needs.
• Capture and institutionalize launch best practices that can be leveraged across future SERB launches

Customer Engagement & Promotional Strategy

• Lead development of personal and non-personal promotional strategies that support customer engagement and brand growth.
• Ensure all tactics support a cohesive customer experience and reinforce differentiated brand positioning.
• Oversee development of promotional materials, campaigns, messaging platforms, and field engagement resources.
• Drive customer-centric innovation through the application of market research, customer insights, and field feedback.
• Lead annual congress strategy and execution planning in partnership with Medical Affairs and cross-functional stakeholders.

Cross-Functional Leadership

• Partner closely with Medical Affairs, Market Access, Sales, Commercial Operations, Regulatory Affairs, Legal, Finance, and Commercial Excellence to ensure integrated commercial planning and execution.
• Develop strong relationships across the organization to align resources and accelerate decision making.
• Collaborate with Global colleagues to ensure alignment where appropriate while maintaining focus on unique US market needs.
• Influence without authority across multiple functions and leadership levels to deliver business objectives

Financial Management & Business Planning

• Lead annual brand planning, budgeting, and forecasting activities.
• Manage brand investments to maximize return while ensuring alignment with business priorities.
• Partner closely with Market Access and Value & Access stakeholders to ensure brand strategies appropriately reflect payer, reimbursement, and access considerations
• Partner with Finance and commercial leadership to evaluate resource allocation and investment decisions.
• Monitor brand performance against forecasts and recommend actions to optimize results.
• Support development of long-range planning and growth forecasts for the franchise.

Agency & Vendor Leadership

• Lead agency selection, management, and performance evaluation.
• Ensure agency partners deliver high-quality strategic and executional support aligned with brand objectives.
• Manage external vendors, consultants, and contractors supporting commercial initiatives.
• Oversee agency budgets, scopes of work, and project deliverables

Team Leadership

• Lead, coach, and develop direct reports while fostering a collaborative, inclusive, and high-performing culture.

• Provide clear direction, performance expectations, and development opportunities for team members.
• Build organizational capabilities that support successful launch execution and long-term brand performance.
• Serve as a role model for SERB's values and leadership expectations.

Compliance & Governance

• Ensure all commercial activities comply with applicable laws, regulations, industry standards, and company policies.
• Partner with Medical, Legal, Regulatory, and Compliance stakeholders to ensure promotional activities are accurate, balanced, and appropriately reviewed.
• Promote a culture of compliance and ethical decision making throughout all marketing activities.
• Ensure all interactions and engagements are conducted with the highest standards of integrity and professionalism.

The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements. 

To be successful in this role, you should demonstrate: 

• Bachelor's Degree required; MBA or advanced business degree preferred.
• 9+ years of pharmaceutical or biotechnology commercial experience.
• Minimum 5 years of progressive pharmaceutical marketing experience.
• Demonstrated leadership of pharmaceutical launch planning and execution, including successful cross-functional commercialization initiatives.
• Proven success developing and executing brand strategies that drive measurable commercial performance.
• Experience within specialty pharmaceuticals, rare disease, acute care, hospital-based products, or other complex markets strongly preferred.
• Demonstrated ability to translate customer insights into differentiated growth strategies.
• Experience leading direct reports and developing high-performing teams.
• Strong financial and business acumen, including budget management and forecasting experience.
• Experience leading agencies and cross-functional teams in highly regulated environments.
• Strong executive presence, communication skills, and organizational influence.
• Experience utilizing market research, analytics, and performance metrics to guide decision making.
• Proven ability to lead through ambiguity and operate effectively in dynamic growth environments.
• Working knowledge of promotional review processes and regulatory requirements within the pharmaceutical industry.
• Proficiency in Microsoft Office and relevant commercial systems.
• Willingness to travel for customer engagements, field interactions, leadership meetings, and congresses as needed.

Preferred Qualifications:

• Launch experience with a first-in-class or highly specialized product.
• Experience in cardiovascular, hematology, hospital, procedural medicine, emergency medicine, critical care, or specialty pharmaceutical markets.
• Experience within a growth-stage or entrepreneurial biopharmaceutical organization.
• MBA or advanced healthcare/business degree.

Core Competencies

• Strategic Thinking
• Brand Leadership
• Launch Excellence
• Customer-Centric Mindset
• Commercial Acumen
• Executive Communication
• Cross-Functional Leadership
• Organizational Influence
•  Financial Stewardship
• Data-Driven Decision Making
• Innovation & Growth Mindset
• Team Development
• Executive Presence
• Change Leadership
• Accountability for Results
• Compliance & Integrity

Disclaimer

The above duties and responsibilities are not exhaustive and may be amended as business needs evolve.

Company Benefits

• Hybrid Working
• Vacation, Personal and Sick time
• 20 Paid Company Holidays
• Medical, Dental, Vision and other Voluntary benefits
• Paid Parental Leave
• Tuition Assistance
• Discretionary Bonus Plan
• Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.

Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.