Head of Marketing, Cardiology

Come and Save Lives with Us!

SERB Pharmaceuticals is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases.  We have over 470 employees in 16 countries and a group revenue in excess of €350m.

Our portfolio 80+ rescue medicines make a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose.

Our Purpose is supported by our 4 key values:

• We make patients our priority
• We act with integrity and accountability        
• We work together as one team         
• We look for better ways forward       

Broad Overview

The Head of Marketing for Cardiology will lead the development and execution of the brand strategy, creative vision, tactical plans, and performance measurement for the launch of Bentracimab. This groundbreaking therapy is a potential first-in-class reversal agent for the antiplatelet effects of ticagrelor, a P2Y12 inhibitor commonly prescribed to reduce the risk of clots, strokes, or myocardial infarction (MI). While ticagrelor is effective, it poses a bleeding risk for patients requiring urgent surgery or those experiencing traumatic injuries. Bentracimab addresses this challenge by reversing ticagrelor's antiplatelet activity within 5-10 minutes, quickly restoring hemostasis and improving patient outcomes.

As Head of Marketing, Cardiology, your responsibilities will include:

• Develop and Execute Brand Strategy: Lead the creation and implementation of a cohesive brand strategy for Bentracimab, ensuring alignment with corporate goals and market needs.
• Design Comprehensive Campaigns: Plan and execute integrated campaigns that balance personal promotion (e.g., field sales enablement) with non-personal promotion tactics such as digital, mobile, and innovative media channels.
• Collaborate with Cross-Functional Partners: Work closely with Medical, Legal, Regulatory, and Commercial teams to build cohesive strategies and ensure alignment across all initiatives.
• Establish KPIs and Measure Performance: Define clear key performance indicators (KPIs) to evaluate the success of campaigns, ensuring continuous optimization based on data-driven insights.
• Deliver Tactical Excellence: Drive the execution of tactical plans grounded in effective customer segmentation, competitive intelligence, and actionable market insights.
• Prepare for Competitive Dynamics: Anticipate market competition and develop strategies to differentiate Bentracimab while enhancing brand positioning.
• Lead Team Management: Guide and mentor a high-performing team, fostering collaboration, accountability, and a results-oriented culture.
• Drive Hospital Sales Success: Partner with hospital sales teams to develop targeted strategies and resources that drive adoption and engagement within key accounts.
• Implement Customer Segmentation Strategies: Utilize data-driven insights to segment the target audience and tailor marketing efforts for maximum impact.
• Manage Agency Partnerships: Oversee external agency relationships, ensuring deliverables align with brand strategy and remain within budget.
• Communicate Strategy Across Stakeholders: Present marketing and brand strategies to internal and external stakeholders, ensuring consistency and clarity at all touch points.
• Track ROI and Program Effectiveness: Monitor campaign performance against established KPIs and refine strategies to maximize return on investmen

The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

To be successful in this role, you should demonstrate:

• 10+ years of marketing experience in the pharmaceutical/biotechnology, preferably in the Hospital setting
• New product launch experience
• Cardiovascular, Stroke or Surgery Therapeutic area experience preferred.
• Knowledge of biopharma product development and commercial / clinical development integration
• Demonstrated track record of success in the critical care area.
• Solid acumen around all functions that are integral to successfully evaluating potential opportunities (R&D, regulatory, commercial, financial, manufacturing, legal, etc.).
• Proven experience managing complex marketing operations processes (Promotional Material Review, Brand Planning, Market Research, CRM Management etc.).
• Strong understanding of related aspects of marketing concepts and principles; personal and non-personal
• Possess the ability and desire to measure and track performance and success of programs/initiatives.
• Excellent interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Ability to manage competing priorities in a fast-paced environment.
• Market research experience to support, product attributes, positioning and attitude, trial and usage (ATU) reporting.
• New product planning and in-line brand marketing experience, including commercial launch.
• Proven ability to influence in cross-functional settings a must.
• A strong communicator, able to confidently present findings to top level executives as well as able to represent the commercial perspective to senior members within different functions of the organization.
• Strong influencing ability to generate commitment and constructively resolve issues.
• Demonstrated ability to lead cross functional projects in a fast-paced, consensus style environment.
• Experience managing outside agencies (medical/creative/media), design firms, and internal teams to execute brand and strategic marketing direction.

Company Benefits:

• 15 Vacation days and the ability to accrue 1 additional day of vacation earning up to a maximum of 20 day on the employee’s anniversary date each year. 

• Medical, Dental, Vision and other Voluntary benefits 

• Paid Parental Leave 

• Tuition Assistance 

• Discretionary Bonus Plan 

• Competitive 401(k) 

Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.