Product Manager / Sr. Product Manager

Come and Save Lives with Us!

SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies.

For over 30 years we have consistently provided emergency medicines, medical countermeasures, and the world’s leading portfolio of antidotes.

Today SERB has over 500 employees in 18 countries and group revenue in excess of €400m. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries.

Having the right culture is as important to us as having the right portfolio. We are guided by our four values:

• We make patients our priority
• We act with accountability and integrity
• We work together as one team        
• We look for better ways forward      

By expanding our reach through selective acquisitions and entering new markets, we’re not just supplying medicine; we’re improving the standard of care for more patients around the world.

The Sr. Product Manager will develop and execute marketing strategies and tactics for pharmaceutical products in the Rare Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome, on strategy and on deadline. 

This role can be based in Philadelphia or Boston. 

This role will report into the Rare Emergency Medicine Head of Marketing.

As Sr. Product Manager, Marketing, your responsibilities will include: 

• Manage and lead promotional marketing tactics that are aligned with marketing strategy and business objectives
• Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives
• Lead a cross-functional congress strategy accomplishing objectives and accelerating the Rare Emergency Medicine portfolio
• Incorporate feedback and insights to evolve and elevate brand strategy and tactics
• Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing initiatives
• Integrate competitive analysis into commercial planning
• Collaborate with other functional areas to develop memorable, accurate, and differentiating brand messaging
• Manage Creative Agency Management to deploy commercial tactics
• Participate in annual budget planning to support promotional projects and manage monthly brand spend
• Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics
• Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise
• Coordinate commercial congress participation with relevant stakeholders including but not limited to, Field Sales, Commercial Development, Marketing, Field. Medical; work with Commercial Coordinator to direct the execution of the operational and logistical needs for commercial congresses
• Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s)
• Speakers’ Bureau Management – manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers’ Bureaus across products
• Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs
• Ensure compliance with all federal, state and local laws regulating commercial activities
• Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values

The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements. 

To be successful in this role, you should demonstrate: 

• Bachelors Degree required, MBA preferred
• Minimum of 5-8 years experience in a pharmaceutical brand management function
• Demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing
• Experience in hospital selling environment, rare disease, and or/ sales experience preferred
• Notable history of growing brand revenues and profitability
• Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources
• Acumen of functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory process, etc)
• Proven experience managing complex marketing situations and driving commercial growth
• Possess the ability and desire to measure and track performance and success of programs/initiatives
• Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives
• Experience optimizing existing brands
• Knowledge of and experience with market research methodologies and best practices and commercial data sources
• Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints
• Proficient and analytical thinking of KPI’s strongly preferred
• Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization.
• Ability to think creatively and execute on identified brand opportunities that ladder up to brand and/or congress strategy
• Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal)
• Proficiency with Microsoft Office, Veeva CRM
• Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight
• Excellent interpersonal and communication skills
• Proven planning and organizational skills
• A demonstrated high degree of independence and professional maturity.  Ability to navigate through ambiguity—establishing procedures where required
• Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported
• Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis

Company Benefits

• Hybrid Working
• Vacation, Personal and Sick time
• 15 Paid Company Holidays
• Medical, Dental, Vision and other Voluntary benefits
• Paid Parental Leave
• Tuition Assistance
• Discretionary Bonus Plan
• Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.

Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.