Sr. Manager, Marketing

Job Requisition ID:  32182
Department:  803 S&M - Marketing (803)
Category:  Commercial - Marketing


Date:  27 Mar 2024

Come and Save Lives with Us!

The Company is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases.  We have over 400 employees in 16 countries.
Our portfolio 80+ rescue medicines make a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose.

Our Purpose is supported by our 4 key values:

  • We make patients our priority    
  • We act with integrity and accountability 
  • We work together as one team  
  • We look for better ways forward


Broad Overview

The Sr. Manager will develop and execute marketing strategies and plans for pharmaceutical products in the BTG Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome, on strategy and on deadline. This individual will support all marketing activities of the existing portfolio of products in the Hospital Acute Care Pathways.


This role will report into the Emergency Medicine Business Unit Leader.


Principle Responsibilities
  • Manage promotional programs to support approved products in the US, including sales force and inside-sales support programs.
  • Comply with regulatory requirements and all SOPs are understood and carefully followed.
  • Lead Creative Agency Management to deploy commercial tactics.
  • Develop a brand strategy for Key Opinion Leaders by establishing and maintaining effective relationships to help identify needs, trends, opportunities, and threats of the brands.
  • Incorporate feedback from understanding of market and customers; recommend and manage marketing programs to fill information gaps.
  • Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives.
  • Integrate competitive analysis into commercial planning.
  • Collaborate with other functional areas to develop accurate, supportable product messages.
  • Execute on the value proposition for the products, including pricing and reimbursement strategies.
  • Participate in annual budget planning to support promotional projects. Collaborate with multidisciplinary teams to prepare draft/final plans and budgets.
  • Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics.
  • Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise.
  • Coordinate commercial congress participation with relevant stakeholders including but not limited to, Field Sales, Commercial Development, Marketing, Field. Medical; work with Commercial Coordinator to direct the execution of the operational and logistical needs for commercial congresses.
  • Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s).
  • Speakers’ Bureau Management – manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers’ Bureaus across products.
  • Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs.
  • Ensure compliance with all federal, state and local laws regulating commercial activities.
  • Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with BTG values.


The above duties and responsibilities are not an exhaustive list and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

To be successful in this role, you should demonstrate:
  • Bachelors Degree required, MBA preferred 
  • Minimum of 6-8 years’ experience in a pharmaceutical brand management function.
  • A demonstrated success in building uniquely defining brand strategies throughout the entire product lifecycle from early development to post marketing.
  • Experience in hospital selling environment and or/selling of hospital products
  • Notable history of growing brand revenues and profitability
  • Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources
  • Solid acumen around all functions that are integral to successfully evaluating potential opportunities (R&D, regulatory, commercial, financial, manufacturing, legal, etc.).
  • Proven experience managing complex marketing operations processes (Promotional Material Review, Brand Planning, Market Research, CRM Management etc.).
  • Possess the ability and desire to measure and track performance and success of programs/initiatives.
  • Excellent interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
  • Experience optimizing existing brands
  • Knowledge of and experience with market research methodologies and best practices and commercial data sources
  • Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints.
  • Proficient and analytical thinking of KPI’s strongly preferred


Skills and Attributes
  • Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization.
  • Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal)
  • Proficiency with Microsoft Office, Veeva CRM
  • Basic or intermediate skills in graphic design/editing. ie; Adobe
  • Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight
  • Excellent interpersonal and communication skills
  • Proven planning and organizational skills
  • A demonstrated high degree of independence and professional maturity.  Ability to navigate through ambiguity—establishing procedures where required.
  • Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported
  • Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis.


Company Benefits:
  • Vacation days and the ability to accrue 1 additional day of vacation earning up to a maximum of 20 day on the employee’s anniversary date each year.
  • Medical, Dental, Vision and other Voluntary benefits
  • Paid Parental Leave
  • Tuition Assistance
  • Discretionary Bonus Plan
  • Competitive 401(k)



EEO Disclaimer
BTG is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic protected by federal, state, or local laws. If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment requirements, or otherwise participating in the employee selection process, please direct your inquiries to the HR Department.



Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.