Director, Commercial Development- Cardiology, Central Region

Job Requisition ID:  32042
Department:  MARKETING
Category:  Commercial - Marketing

US Field

Date:  19 Jun 2024

Come and Save Lives with Us!

The Company is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases.  We have over 400 employees in 16 countries.
Our portfolio 80+ rescue medicines make a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose.

Our Purpose is supported by our 4 key values:

  • We make patients our priority    
  • We act with integrity and accountability 
  • We work together as one team  
  • We look for better ways forward


Broad Overview
The Commercial Development Associate Director/Director (CDD) is a customer-facing (~80%) role responsible for designing customer engagement strategy, driving insight generation, and building productive relationships with Scientific Societies, Speakers, National/Regional Medical Experts and other key influencers in their assigned geography.
The CDD will build advocacy and support for Bentracimab (New Product Launch) among thought leaders using approved materials and will serve as primary contact with these key influencers.
The CDD is responsible for compliantly liaising with Medical Affairs, R&D, Market Access, Sales, and Marketing to execute customer engagement plans, address customer needs, generate feedback and insights, identify/initiate appropriate projects of mutual interest to SERB and customers, anticipate market trends, and uncover competitive intelligence, ensuring delivery against business objectives.

This individual will report into the Cardiology Business Unit Lead.


As a Director, Commercial Development, your responsibilities will include:
  • Co-create hospital focused CDD team.
  • Build and lead the implementation of an integrated Advocacy Strategy for Bentracimab
  • Establish a capability to generate and deliver timely customer insights across care pathways and the hospital setting.
  • Thought Leader/KOL engagement.
  • Scientific Societies partnerships
  • Conventions and Congresses
  • Peer to Peer educational programs
  • Compliance
  • Maintain current scientific knowledge.
  • Pre-launch engagement and education of the hospital decision makers for successful product adoption at BLA approval
  • Collaborate with key stakeholders including Sales, Medical, Legal and Regulatory to build and implement integrated Advocacy strategies.
  • Communicate advocacy and KOL development strategy to the organization, ensuring consistency across all customer touch points. Frequent interactions and presentations with the Leadership Team.
  • Develop and champion SERB brand to ensure it is consistently and meaningfully represented by external and internal stakeholders.
  • Develop and/or evolve department operational procedures and processes that foster effective communications.
  • Establish metrics and track program effectiveness and ROI.


The above duties and responsibilities are not an exhaustive list and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

To be successful in this role, you should demonstrate:
  • 10+ years of Sales, Medical Science Liaison, TLL or Medical Affairs experience preferred.
  • Demonstrated understanding and strategic application of Scientific knowledge, data, and partnerships with Scientific Societies
  • Experience with acute care hospital products and breakthrough therapy designation is a plus.
  • Cardiovascular, Antithrombotic and/or Surgery experience is preferred.
  • Previous experience in Marketing or Commercial capacity is a plus.
  • Self-motivated with leadership abilities with excellent communication skills
  • Strong Leader with demonstrated team formation and leadership.
Company Benefits:
  • Vacation, Sick and Personal Time
  • Medical, Dental, Vision and other Voluntary benefits
  • Paid Parental Leave
  • Tuition Assistance
  • Discretionary Bonus Plan
  • Competitive 401(k)



EEO Disclaimer
BTG is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic protected by federal, state, or local laws. If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment requirements, or otherwise participating in the employee selection process, please direct your inquiries to the HR Department.



Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.