Regional Business Director- Central Region

Job Requisition ID:  32052
Department:  Sales (911)
Category:  Commercial - Sales

US Field

Date:  31 May 2024

Come and Save Lives with Us!

The Company is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases.  We have over 400 employees in 16 countries.
Our portfolio 80+ rescue medicines make a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose.

Our Purpose is supported by our 4 key values:

  • We make patients our priority    
  • We act with integrity and accountability 
  • We work together as one team  
  • We look for better ways forward


Broad Overview 

Regional Business Director, US Cardiology is a key first-line leadership role responsible for hiring and leading the US customer-facing Territory Sales Managers (TSMs) for the upcoming launch of Bentracimab, FDA Breakthrough Therapy. 

The role will be accountable for the development and implementation of the integrated hospital account management strategy to deliver best-in-class long lasting revenue performance. 


This individual will report into the Head of Sales, Cardiology.


As a Regional Business Director, your responsibilities will include:  

  • Hire and lead a highly skilled acute care hospital team with focus on Bleeding and Surgery care pathways for the launch of Bentracimab in the US 

  • Lead Bentracimab pre-launch engagement and education of the P&T hospital decision makers for successful product adoption at BLA approval 

  • Implement sales objectives by coordinating and aligning the efforts and activities of various sales operations 

  • Coordinating all business activities to hit objectives and drive result within your geographic area of responsibility 

  • Meet short term objectives while demonstrating commitment to BTG’s longer term strategic objectives 

  • Set clear direction, communicate, train, guide, inspire and hold accountable sales personnel in order to maximize sales and team performance 

  • Develop effective business plans to execute selling strategies that are consistent with corporate brand and marketing plans and are tailored to geography and customer context 

  • Track established metrics and program effectiveness and ROI. 

  • Develop the skills and knowledge of TSMs to improve effectiveness in sales execution 

  • Identify gaps in performance and devise appropriate interventions including coaching, training and performance management 

  • Serve as the product knowledge expert for Bentracimab supporting the TSMs within your geographic area of responsibility 

  • Ensure field is compliant with Company promotional guidelines and SOPs 

  • Visit customers with field sales personnel to ascertain sales effectiveness 

  • Provide integrated leadership across the organization 

  • Ensure flawless collaboration with key stakeholders including Marketing, ComDev, MSL, Medical, Legal and Regulatory to build and implement integrated engagement strategy 

  • Participate on corporate wide inter-departmental task forces and project teams 

  • Communicate to Commercial Leadership Team and pears business challenges and opportunities 

  • Provide key market insights and field feedback to marketing and leadership teams 

  • Develop and champion SERB brand to ensure it is consistently and meaningfully represented by external and internal stakeholders. 

  • Ensuring that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Company Values 

  • This position requires ~75% of travel in large multi-state regions 


The above duties and responsibilities are not an exhaustive list and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements. 


To be successful in this role, you should have and/or demonstrate: 

  • Bachelor’s degree with a master’s degree preferred 

  • 5+ years of Sales Leadership experience, 3 of which Leading Teams in Acute Care Hospital sales 

  • Strong Leader with demonstrated team formation and leadership 

  • Proven track record in Acute Care Hospital Complex Sale Model   

  • Demonstrated understanding and strategic application of scientific knowledge, customer insights and account management  

  • Deep experience with Acute Care Hospital products is highly preferred 

  • Promoting products with Breakthrough Therapy designation is a plus 

  • Direct experience in building the sales and commercial capabilities for emerging pharmaceutical companies is a plus 

  • Startup and Launch experience is a plus 

  • Project Management experience is a plus 

  • Cardiovascular, Thrombosis, Hematology or Surgery experience is preferred 

  • Corporate experiences in Marketing, Sales Ops, Training or other commercial functions is highly preferred 

  • Self-motivated and entrepreneur spirit with leadership abilities and excellent communication skills 

  • Experience managing large multi-state regions is required 


Company Benefits: 

  • Vacation, Sick and Personal Time

  • Medical, Dental, Vision and other Voluntary benefits 

  • Paid Parental Leave 

  • Tuition Assistance 

  • Discretionary Bonus Plan 

  • Competitive 401(k) 



EEO Disclaimer 

BTG is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic protected by federal, state, or local laws. If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment requirements, or otherwise participating in the employee selection process, please direct your inquiries to the HR Department. 



Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.